Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to revolutionary technology that converts discarded plastic waste into Swiss quality watches. The AIKON #tide is cool with a conscience and it will be chillin' near you very soon.

Movement: Quartz

Case: Made from ocean-bound upcycled plastic & Strap : White rubber

Water resistance: up to 10 ATM

Case Diameter: 40mm

Case Material: Made from ocean-bound upcycled plastic

Water Resistance: upto 10 ATM

Dial: Light blue with "vagues du Jura" finish and date at 3 o'clock

Strap Material: White rubber

Easy Strap Exchange: Yes

Buckle: Made from ocean-bound upcycled plastic pin buckle

Functions: Hours, minutes and seconds, Date at 3 o'clock.